BRANDING x KOMBU CHA CHA

Kombu Cha Cha is a beverage for the adventurer whose life is filled with excitement, energy, and ambition.

Setting out to create a beverage and label with a unique, individualized identity, I was captivated by the vibrancy and boldness of the Latin culture.

I gathered direct inspiration from Latin hand-painted tiles, traditional papel picados, and bountiful tropical fruit.

An illustration of the drink’s main ingredient is illustrated with an arrangement of shapes in the “cut-out” style of papel picados. Repeated diamonds on the label represent intricate Latin tiles. Finally, a bold typeface for the logo couples with bright colors to capture the richness and energy of Latin culture.

There’s no cheers like that with a ‘Cha!